(Video) Your MidYear Checkup!

If you missed the live webinar, watch the recording to strengthen and adjust your growth strategy for the rest of the year.

(Readers: You may need to log in to watch the full session.)

Scroll to the bottom to download the workbook, spreadsheets, and other resources for this webinar. 👇👇👇

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1. Market Insights

We covered four key metrics that will drive the market and your performance for the rest of the year. As always, find your LOCAL numbers to show alongside the national trends:

• Inventory trends - is inventory rising, how fast, and what does that mean to both sellers and buyers as they consider the pricing, terms and positioning of their properties/offers in the last two quarters of the year?

• Absorption rate - how long does it take for new inventory to sell, and what’s the impact on pricing strategy, marketing options, terms, negotiations and carrying-costs for your budget?

• Market Velocity (DOM) - how fast are buyers purchasing properties, and what impact does that have on your offer-strategy, negotiations and concessions, and marketing plans for sellers?

• Average Sales Price (not list price) - what’s happening at the closing table, not the marketing phase, and what does this mean for making effective offers, positioning properties to sell within the absorption rate, and setting expectations with consumers?

2. Assess and Adapt

spreadsheets courtesy of Dan Elzer, The Training Academy

We went over two cool spreadsheets to help with personal business planning for the rest of the year.

• The Personal Business Budget Planner (The What-If Planner) - this spreadsheet will help agents adjust their income goals, and plan their activities for the rest of the year. Discover how many contacts, appointments, sellers, buyers and average dollar volume you need to manage before the end of the year to reach your goals.

• Personal Business Mix Planner (The Simple Math) - this spreadsheet provides the clear insights into the proper mix of LISTINGS and BUYERS you desire to have a reasonably sustainable and profitable career. Adjust the data to fine-tune your sales strategy for the next quarter - or the next year.

Both are powerful tools to help you assess what’s happening now in your business and adapt to what you’ll need to do to finish the year strong. Download them below! ⬇️

3. Getting Ahead before the End of the Year

There are four skills to develop early, to gain a competitive advantage in your market while others are still distracted with the industry changes, summer vacations and election:

• Practice your value proposition core questions

  Refresh your skills with the KEY QUESTIONS that uncover the jobs, pains and gains that consumers want you to answer with your Value Proposition. Re-watch the full webinar on getting clear on what you really offer to consumers that makes you compelling and worth every penny of your compensation:

  (Video) Articulating Your InValuable Proposition

• Rewrite your bio and refresh your online presence

  Now is the time to adjust your personal and market-messages by updating your key sales pieces, including your personal bio, your social media presence, and your sales presentations. For in-depth learning on updating your marketing using storytelling and emotional language, rewatch this webinar:

  (Video) The BEST of the STORY! Become a MARKETING Storyteller

• Re-read one of our favorite books - Emotional Intelligence 2.0 by Travis Bradberry, and retake the EQ assessment that’s included. The next few months are going to be a rollercoaster ride of both technical and emotional skills, so make sure you’re working on your emotional intelligence as well as your industry knowledge. More on Emotional Intelligence in this post, too.

• Strengthen your negotiation skills : The future industry landscape is going to be heavily based upon negotiation and sales skills, not technology and marketing So refresh your negotiation techniques and interpersonal skills by reading some key pieces, like Getting to Yes!
  
  Bonus: We will be doing a negotiation skills class for the next Mastermind (Exclusively for INSIDERS and TLC Members - Save the Date for August 23 @ 12 PM PST / 3 PM EST - registration link will follow.)

Here are the downloadable workbooks, spreadsheets and tools from the webinar 👇👇👇