Your Spring Sales Strategy (Video)

Our webinar and checklists for your Spring Sales Plan

(You may need to log in to watch the full session.)

Download the webinar workbook to take notes as you watch the video.

The Road Ahead May Be Winding

No matter how winding the road ahead, these sales strategies will help you be a winner. Remember, you’re great at change, so adjusting sales strategy isn’t anything new. If you've been around as long as I have, we've been through market cycles, recessions, the financial meltdown, the pandemic - and we have adjusted to them all.

So it’s time for another set of adjustments as the Spring market unfolds, and we’re faced with future changes to our overall industry practices.

So, let’s take a look at your Sales Strategy growth plan.

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What Does Your Spring Sales Success Look Like?

There are 8 things we cover in this webinar:

• Updating your growth goals

• Evaluating your current sales strategy

• Analyzing key market metrics

• Adjusting your “sales mix”

• Evaluating the right metrics of growth

• Making Five Critical Sales Moves

• Focusing on Four Sales Sources

• Adjusting your Marketing in Three Important Ways

I firmly believe we’ll look back at Spring 2024 at the end of the year with positive results. And many of your customers will thank goodness they listened to you and took action because of your updated Strategy.

First things First: The Market is Solid

The data shows strength in the housing market. We’re on trend to sell 5 million homes this year.

This is a normal market.

In some ways, we’re still above ordinary, in sales pace and price appreciation in the majority of markets. So the market is humming along and there are plenty of sales to be made - even if big changes hit the industry this summer or later in the year.

Stop Waiting for Change

Some people have just been “hanging on” for better market conditions - like lower interest rates or disappearing competitors. They’re burnt out, especially with too many buyers and too little inventory. If you’ve been hanging in there, it’s high time to plan a better set of moves.

Here’s the most important one:

Make sure you have the right sales mix.

If you had three buyers today going into the spring market, would you have a near guarantee of revenue in the next 90 days? No. There are too many competitive offers. Inventory goes too quickly.

What if you had three listings today? Would you have a near guarantee of revenue in the next 90 days? Yes! Three listings guarantee plenty of revenue in the spring. Right now, we're selling 90-95% of homes that come onto the market; most in under 61 days.

It’s still a seller’s market. There are still more buyers than sellers. Inventory is building but won’t match demand for a long time. Every signal continues to remind you: The way to last is to list property.

So the number one sales strategy is to make sure you emphasize getting listings.

Focus on 2 listing appointments a week

It’s the best strategy to reduce burnout, build your pipeline and capture revenue in the next 90 days (and every 90 days).

Let’s Do the Math

Let me show you the numbers demonstrating how 2 appointments can lead to a $18M+ pipeline (and 4 week’s vacation every year).