Here’s the recording from our webinar on recent home buyer and seller consumer trends. We reviewed the most surprising data and charts to help you connect with clients and customers in your market in 2024.
(You may need to log in to watch the full session for free.)
Download the webinar notebook to take notes as you watch the video.
Where to find the data for this year’s market
Much of the data shared in this video can be found in the latest National Association of Realtors Annual profile of buyers and sellers, as well as some ancillary reports I note at the beginning of the broadcast. All are worth your time to read in-depth and compare them to your local marketplace.
Keep an eye out for the big ah-ha’s in the data.
The most interesting, surprising, or largest changes in the trends are important. Some things might surprise your notions as to who is buying and selling. And while most of this is national data, and your local market will have all sorts of exceptions, it’s still good to keep an eye on the broader trends as you plan your sales and marketing strategy.
Take a look at…
The average age of buyers and sellers is at an all-time high - be sure to take a look at that carefully, because the demographics of that segment will impact your marketing, prospecting and value proposition.
The household composition of buyers and sellers has fewer kids than at any time in the last three decades; it’s a big deal that will impact your farming areas, property types and service options.
Use of a real estate professionals remains high and consistent, as does satisfaction with the overall buying and selling process.
Sellers are referring their agents more than 40% of the time - and check out how many agents they are interviewing (and where they’re finding the agent they want to work with)!
Both buyers and sellers are moving greater distances than ever - which means your market area is much greater than you think, bringing more options for both listings and sales to fill your pipeline.
Those are just a few of the big a-ha’s in the data from the last year — but there are plenty of others! Use the notes to compare YOUR market to the 2024 national trends.
Compare and contrast local trends on household composition, price point, property type, and how do consumers find information.
Tailor your communications or prospecting techniques to build relationships with local consumers based on similar trends found in the national data.
Download the whole slide deck and my six most surprising trends about buyers and sellers below and pro tips for taking action … 👇👇👇
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