Is it Time to Play a Different Game?

There's an opportunity waiting that doesn't look like a deal

What will I get out of it?

We hear that question a lot, especially in the sales business. Whether it’s a client considering our help or a prospect deciding to listen to our call. Even someone hesitating to subscribe to this newsletter occasionally sends me an email asking:

What do I get if I do what you ask?

It’s primal. A game built into our brains sinc…